About Our Listeners

For too long, Canterbury has had a reputation of being all about rugby, rock & beer. But there's so much more bubbling away under the surface that isn't acknowledged. While we still love our rugby (and our beer!), we feel it’s time for something a little more sophisticated to get more credit.

Pulzar FM's target audience is aged 16-35 with a slight female bias. This audience lives for their disposable income, and spends large amounts on entertainment & lifestyle.

They are hip, savvy and fashionable. Technology literate, they are regularly using the Internet, own at least one mobile phone (often two), and shop often as stress relief.

When they walk into a bar, they’re more likely to order a name brand wine, a premium beer, or a speciality cocktail.

Many Pulzar FM listeners surf during summer and snowboard during the winter. Some mountain bike, run the Coast to Coast, and many go to the gym, spend time at the beach, and love attending outdoor concerts and events.

By supporting Pulzar FM, you're directly connecting with the "get up and go" generation. We don't just sit around on our arses. We're out doing things and living life to the full!

Hell, life's short... let's go hard!!